Advertising Never Been so Affordable

In 1690 the first English-American news sheet made its debut—Boston's Public Occurrences Both Foreign and Domestic, published by Benjamin Harris. The authorities, in "high Resentment" that Harris dared to report that English military forces had allied themselves with "miserable" savages, put him out of business four days later. However, America's first continuously-published newspaper, the Boston News-Letter published its first issue on April 24, 1704. John Campbell, a bookseller and postmaster of Boston, was its first editor, printing the newspaper on what was then referred to as a half-sheet. However, not until 1704 did anyone think of using the paper for advertising.

picture of a newspaper.

The first newspaper advertisement was an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter. The ad itself only cost a few cents to place it in the paper, but it was effective. A buyer was located quickly and the property was sold.

Now newspapers charge per column inch. A column inch is a unit of space one column wide by one inch high and a typical newspaper usually has 6 columns. Let’s say you want to run an ad in the newspaper for a one day, and your ad is 4 columns wide by 10 inches deep. Your ad is 40 (4×10) column inches total. If the newspaper charges $12 per column inch, you will pay $480 a day to run it. Most full page ads are measured as 6 (columns) x 21 (inches) = 126 column inches at $1,512.00 per-day.

Now let’s talk about affordable advertising for your business. There is nothing on planet Earth that is more affordable when it comes to advertising than a website. For less than a dollar a day, you can advertise whatever you want, when you want, how long you want, and as often as you want with the website. You are not limited to the number of columns for your advertisement and you have unlimited advertising options.

Website Advertising

  • Website Hosting: A typical website usually runs around $125.00 to $300.00 a year depending upon the hosting service you pick, and whether or not you want a Secured Socket Link (SSL) along with the other bells and whistles.
  • Domain Name Registration: Most often, domain names run about $25 a year. Some domain names can cost a little bit more per year but not much
  • Graphics: You have unlimited options when it comes to using graphics on your website. You can use as many photographs, drawings, clipart and so on.
  • Text: There is no limitation to the amount of text you can place on your website. You can say what you want without any concern of how many lines are columns you use.
  • Video: You can use video for advertising. You can create YouTube videos and embedded them into your website or you can host your video files on your server. Again, you're not limited to the amount of video you use for your advertisements.
  • Audio: You can place audio advertisements on your website; you can also use the music, and sound effects.
  • Pages: Your website can contain an unlimited number of pages
  • Contact, Feedback and Other Forms: Contact and feedback forms are great when you want to keep up on what your customers and your clients have to say about your products, or the service you offer. Contact forms are especially good when someone has a question to ask and don't want to call you.
  • Online Payments and Online Sells: You can set it up with your bank to be able to accept online payments from your customers. You can also sell products from your website. Although I do not recommend it for small businesses because it is usually pretty costly depending upon the bank you use.
  • Sell on eBay or Amazon: You sell your products on eBay or Amazon with a storefront.
  • Hours of Operation: Post your hours of operation so your customers will know when you are open and when you are closed.
  • Special Offers: You can post weekly special offers and other sales that you have going on. You can make printable coupons or use a cold and number for your customers to use when they come into your business.