1289 Nickerson Road
Nickerson, NE 68044
In 1690 the first English-American news sheet made its debut—Boston's Public Occurrences Both Foreign and Domestic, published by Benjamin Harris. The authorities, in "high Resentment" that Harris dared to report that English military forces had allied themselves with "miserable" savages, put him out of business four days later. However, America's first continuously-published newspaper, the Boston News-Letter published its first issue on April 24, 1704. John Campbell, a bookseller and postmaster of Boston, was its first editor, printing the newspaper on what was then referred to as a half-sheet. However, not until 1704 did anyone think of using the paper for advertising.
The first newspaper advertisement was an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter. The ad itself only cost a few cents to place it in the paper, but it was effective. A buyer was located quickly and the property was sold.
Now newspapers charge per column inch. A column inch is a unit of space one column wide by one inch high and a typical newspaper usually has 6 columns. Let’s say you want to run an ad in the newspaper for a one day, and your ad is 4 columns wide by 10 inches deep. Your ad is 40 (4×10) column inches total. If the newspaper charges $12 per column inch, you will pay $480 a day to run it. Most full page ads are measured as 6 (columns) x 21 (inches) = 126 column inches at $1,512.00 per-day.
Now let’s talk about affordable advertising for your business. There is nothing on planet Earth that is more affordable when it comes to advertising than a website. For less than a dollar a day, you can advertise whatever you want, when you want, how long you want, and as often as you want with the website. You are not limited to the number of columns for your advertisement and you have unlimited advertising options.