DC Web Designs

Websites are not only the number one means for communication around the world today, but it is also the most cost effective means to generate revenue by advertising products and services for every large and small businesses.

Advertising in newspapers, magazines, on the radio and/or TV is old school, costly, and limited to a selected audience in the local area. Reaching out to your existing customer base is important of course, but it is more important to reach out to new and perspective customers to increase your customer base as well.

Let’s take a realistic look at a website verses printed media before we start picking on radio and TV advertising.

Printed Media


Printed media such as newspapers have massive limitations when it comes to reaching out to customers and perspective customers, advertising text, and the cost of adding an image to your ad is costly. Then there is the price tag of running the ad for an extended period of time, and to a limited number of people in the area. On the other hand, with a website, you have an unlimited reach to your customers and perspective customers, unlimited advertising text, unlimited images, plus your ad runs 24/7 all year round for only a few hundred dollars a year. Your website we also reach millions of people and not just the locals in your area.

I'm not going to get into bashing radio and TV right now. I will bash them later, and trust me; there is a lot of bashing I can do on both of them. However, I am going to talk about the facts related to website advertising and the endless opportunities a website has to offer you and your business and why.

Up 3,869 Million

There were 16 million (16,000,000) Internet users in December of 1995, and as of June of 2017, there were 3,885 million (3,885,000,000). That is a 3,869 million (3,869,000,000) increase over a 22 year period, and the number keeps growing rapidly.

All of those 3,869 million Internet users access the Internet in a variety of ways, desktop computers, laptops, tablets, and smartphones with the smartphone taking the lead looking for local and national news, products, and services.

Why is the Smartphone so popular?

A Smartphone puys everything you need or want in all your daily activities at your finger tip.

Below is a short list of some of the items people search the Internet for on their Smartphone for daily.

Picture of a Smartphone.
  • Products and services
  • Restaurants
  • Weather
  • News
  • Games
  • Discounts on products and/or services
  • Hotels
  • Auto repair

In an article written for the Pew Research Center by Lee Rainie and Andrew Perrin on June 28, 2017; 92% of adults between the ages of 18 to 29 years of age own smartphones, however, only 42% of those 65 years and older. 86% of adults 65 and older did not go Online until the year 2000; today that figure has been cut in half.

Fact Check: Smartphones Ownership in the US in 2017

According to the Pew Research Center "10 facts about smartphones as the iPhone turns 10" posted on June 28, 2017, by Lee Rainie and Andrew Perrin. Smartphone usage was broken down by age groups.

  • 92% of adults ages 18 to 29
  • 88% of adults ages 30-49
  • 74% of adults ages 50-64
  • 42% of adults over 65 years-old

If you do not realize the relevancy of a website for your business, but you will when you read, Who Needs a Website.